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The Most Important Thing to do this Week, Vol. 2, Issue 11

May 25th, 2012 | No comments

You’ve got to follow-up on this one …

The Best Video I’ve Seen In A Long Time – Nancy Lorenzi, Ph.D. of Vanderbilt University who sits on my AMIA Board of Directors introduced me to a YouTube video featuring Simon Sinek at a recent TED Conference. The video is titled “Start with Why?

Sinek challenges our notion of how to engage people in change — something that every leader in healthcare is grappling with over the last couple of years.  What can we do to engage the people in our organizations to adopt changes in the way work is done?  How do we get them involved?  Why should they do it?  Sinek’s basic premise is that, in fact, the order of the questions — What? Then How? Then Why? — is exactly the reverse of the approach we should be taking.  We need to engage our followers by discussing Why, then How, and then get to What.  Watch the video.  It’s the best.  It will change your whole approach toward driving change in your organization.


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